About Darlene T Bass
Hi! I'm Darlene—and yes, I really am 'that Darlene' you’ve heard about.
Who is Darlene Bass?
Darlene Bass is a marketing strategist and event producer with over 15 years of experience driving growth through integrated marketing and live experiences.
What does Darlene Bass specialize in?
Integrated marketing strategy, event promotion, social media growth, email marketing, and experiential marketing for associations and professional organizations.
What makes her approach different?
A blend of strategic thinking, creative storytelling, and hands-on execution backed by measurable results.
Who does she work with?
Professional associations, nonprofits, event-driven brands, and membership-based organizations.
Where is she based?
Denver, Colorado, with national experience and remote clients.
My Story
I've always been drawn to experiences that bring people together. I spent a semester during college at Walt Disney World through the College Program, where I learned that the best moments are the ones you don't see coming, but someone behind the scenes planned down to the last detail.
After graduation, I landed at a top 10 New York advertising agency before moving to Florida for nearly two decades. I worked as a liability claims adjuster and handled Lemon Law settlements for a large automobile manufacturer. Those years taught me how to listen, negotiate under pressure, and turn difficult conversations into resolutions—skills that shaped how I approach everything today.
I eventually found my way into events and marketing at Freeman Company in Orlando, fell in love with the work, and earned a promotion to Account Executive, which led me to Colorado over 14 years ago. I haven't looked back since.
Today, I help associations and B2B companies grow their brands through strategic marketing and memorable experiences. Whether I'm crafting a social media campaign, managing a conference, or solving a problem no one saw coming, I bring the same energy: I love connecting people, telling authentic stories, and creating things that matter.
Beyond Work
When I'm not working, you'll find me exploring Colorado's trails and mountain towns with my husband and our two dogs. We're always planning our next adventure—whether that's a weekend in the Rockies or somewhere new.
My Approach
I believe work should be fun, relationships matter more than transactions, and every project deserves that 'one more look' to make it extraordinary.
Why Colorado
Passion for destination stewardship, volunteer work (Rocky Mountain National Park), and community involvement.
Values
Customer satisfaction, loyalty, exceeds expectations, detail-oriented, collaborative
Credentials
Bachelor of Arts, State University of New York at Oswego
Certified GURU Email Specialist
Colorado Society of Association Executives | Associate Member, 2011-2020
Adventures in Service
Rocky Mountain National Park - Elk Bugle Corps Since 2022, I've volunteered with the National Park Service, educating visitors about the elk rut and helping manage traffic to keep both elk and park guests safe. There's nothing quite like watching a sunset with a herd of elk bugling in the background.
Friends of Twin Lakes I serve as a visitor center host and volunteer for this community organization that preserves historically significant areas and structures around Leadville. I've helped with everything from greeting visitors to managing crowd control at the Leadville 100 race.
Iditarod Trail Sled Dog Race In 2017 and 2018, I traveled to Alaska to volunteer as a trail guard, dog handler, and security at race venues in Anchorage, Willow, and Fairbanks. Even at -37 degrees in Fairbanks, the show goes on—and I wouldn't have missed it for anything.
Meetings Industry Council of Colorado. From 2011 to 2015, I served on the Serving Up Hope committee, providing logistics and furnishings for the annual industry fundraiser benefiting Food Bank of the Rockies.
Connect with me if you're looking for:
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