Darlene T. Bass

Account Management · Client Relationships · Event & Project Management · Sales · Digital Marketing

Fun, friendly, and fiercely dedicated to your success

Account Management, Events & Marketing in Denver

I'm a Denver-based professional with 15+ years in client-facing account management, sales, and event roles, plus 4 years of hands-on social media and email marketing. I managed a B2B account portfolio that generated $1M in revenue in 2019, coordinated logistics for 30+ trade shows and conventions a year, and created social media and email campaigns for Colorado professional associations. I love connecting people with great experiences. I bring energy, organization, and fast problem-solving to everything I do, and I'm at my best face-to-face with clients, guests, and teams.

Darlene T. Bass, Denver account management, events, and marketing professional

Denver Marketing & Event Services

I'm a Denver-based professional with 15+ years in client-facing account management, sales, and event roles, plus 4 years of hands-on social media and email marketing. I managed a B2B account portfolio that generated $1M in revenue in 2019, coordinated logistics for 30+ trade shows and conventions a year, and created social media and email campaigns for Colorado professional associations.

I love connecting people with great experiences. I bring energy, organization, and fast problem-solving to everything I do, and I'm at my best face-to-face with clients, guests, and teams.

Digital Marketing & Content

  • Social media management (Instagram, LinkedIn, Facebook)

  • Email campaigns and newsletters (Constant Contact)

  • Website content updates (WordPress)

  • Copywriting for emails, social posts, speaker scripts, and presentations

Let's connect

Account Management & Client Relationships

  • Managed a book of B2B and nonprofit accounts, generating $1M in 2019

  • Negotiated general service contractor agreements for trade shows and some corporate events

  • Sold small-scale sponsorships and exhibitor booths for association events

  • Point of contact for clients, operations, and facility teams

  • Pre-event planning meetings and post-event reviews

  • Processed membership renewals, dues, and member inquiries

  • Pipeline tracking in Salesforce (8+ years)

Event & Project Management

  • Timelines, calendars, and deliverables across simultaneous programs

  • Production schedules, permits, and fire marshal coordination

  • Trade show, expo, and convention logistics

  • Conference logistics and forum, CE, and networking event production for professional associations

  • Venue, vendor, catering, and speaker logistics

  • Directing staff, crews, and volunteers onsite

  • Budgets, financial tracking, and invoice reconciliation

Proven Results

  • $1M in revenue generated in 2019 as Business Development Manager at Freeman

  • Reduced internal job costs by 4.7% through improved planning and coordination

  • 99.8% collections rate as Exhibitor Services Representative

  • Tripled Instagram engagement for ASID Colorado

  • Increased email click-to-open rates 20–30% for FPA Colorado

  • Supported Colorado School of Mines Career Fairs (300+ participants across 2 buildings), contributing to a 5-year contract renewal

  • 15+ years in client-facing roles | 4 years in social media and email marketing

Tools

Salesforce · Constant Contact · Squarespace · WordPress · StarChapter · Microsoft Office, Teams & SharePoint · Google Workspace · Concur · Canva

A workspace with a laptop, a pink bowl with gold paperclips, a white smartphone, a cream-colored notebook labeled NOTES with a gold pen, and a bouquet of pink flowers on a white desk.

Experience Across

Professional associations | Nonprofits | B2B companies | B2C organizations | Conferences | Trade shows & expos

Location

Based in Denver, Colorado, serving the Denver metro area and beyond

Client Testimonials - Event Management & Marketing Expert | Darlene Bass